Yes, it's Free Comic Book Day.
No, we're not participating. You know why? Because we're not a comic book store.
As a boutique bookstore, we act as personal shoppers for the pop/indie/micro culture interests of the people. In other words, we carry the good stuff. And to us, comics fit as good stuff. It's not a genre, it's a format. We also carry the magazine, zine, journal, book, CD and DVD formats.
Not that there's anything wrong with Free Comics.