When you open a small independent store, in a lot of ways it's a form of personal expression.
We just like stocking the store with stuff we like, topics that interest us.
A lot of us tend to think that we're somewhat singular. Somewhat freakish.
Our tastes are all over the place. Who else is going to be into Jeffrey Brown, sideshow performers, Mark Ryden, The Believer, Anthony Bourdain, zines, both Haruki AND Takashi Murakami, serial killers, Tom Waits, exploitation films, knitting, bondage, hacking, outsider art, Buffy the Vampire Slayer, David AND Amy Sedaris, Ben Snakepit, Howard Zinn, AS WELL as the Dark Knight?
Who else? Our customers.
We are SO not alone.